This award is based on outstanding coverage and contribution to the understanding and promotion of the AFL and AFLW coaching community, and the coaching profession as a whole.
All coaches can Vote.
| 2025 | Gerard Whateley (FOX, SEN) |
|---|---|
| 2024 | Gerard Whateley (FOX, SEN) |
| 2023 | Gerard Whateley (FOX, SEN) |
| 2022 | Gerard Whateley (FOX, SEN) |
| 2021 | Gerard Whateley (FOX, SEN) |
| 2020 | Gerard Whateley (FOX, SEN) |
| 2019 | Gerard Whateley (FOX, SEN) |
| 2018 | Gerard Whateley (FOX, SEN) |
| 2017 | Gerard Whateley (Fox, ABC) |
| 2016 | Gerard Whateley (Fox, ABC) |
| 2015 | Gerard Whateley (Fox, ABC) |
| 2014 | Gerard Whateley (Fox, ABC) |
| 2013 | Daryl Timms (Herald Sun) |
| 2012 | Jake Niall (The Age) |
| 2011 | Samantha Lane (The Age) |
| 2010 | Daniel Harford (SEN) |
| 2009 | Greg Baum (The Age) |
